Mirvac Group (Mirvac) [ASX: MGR] launches a new discussion paper, 'The Super-Experience: Designing for Talent in the Digital Workplace', which highlights the rise of 'super-experiences' in the workplace and their impact on culture, engagement and productivity, at WORKTECH 2019 in Sydney.
A first look at the discussion paper was revealed this week at a VIP masterclass at Mirvac’s headquarters at the EY Centre, Sydney with special guest speaker Dr. Nelly Ben Hayoun, the ‘Willy Wonka of Design and Science’.
The paper spotlights how businesses are upping the ante when it comes to workplace experiences and raising the bar in an effort to compete for talent, attract Millennials and innovate amid rapid technological change.
From 3D digital waterfalls to the first orchestra of space scientists, super-experiences surprise and delight employees bringing people together to enhance productivity, innovation, wellbeing and lifelong learning.
General Manager of Workplace Experiences, Paul Edwards said: “With the rise of Artificial Intelligence automating data driven jobs, ‘super-experiences’ will play an increasing role in boosting performance on imaginative, empathic and creative types of work to future-proof the workforce. Super-experiences can make you feel excited or that you’ve achieved something; they can stimulate curiosity, create a sense of purpose or instil a sense of belonging. These emotional reactions drive positive interactions for employees and the businesses they work for.”
A global study by Deloitte in 2017 found that 80 per cent of executives rated employee experience either very important (42 per cent) or important (38 per cent), but only 22 per cent reported that their companies were excellent at building a differentiated employee experience. This shows there is work to be done in creating super-experiences in the workplace.
“In the past, the property industry and wider business world has put physical assets before people, and hard metrics around space and infrastructure before softer issues of behaviour, perception and belonging. That needs to change.
“Mirvac is currently working on a range of unique projects that reflect this new approach including an experience master-plan for Suncorp Australia’s headquarters at 80 Ann Street, Brisbane, as well as curated, cultural and learning based experiences at South Eveleigh in Redfern,” Mr Edwards said.
The discussion paper highlights the different types of super-experiences in the workplace including:
- Awe-inspiring experiences: Research shows that a sense of awe in the workplace can encourage employees to think differently and improve their creativity. For example, the elevator in One World Trade Centre, New York, has an immersive digital display that reveals the transformation of New York City from unsettled plains to the current forest of skyscrapers. This experience moves individuals to another state of mind as they travel up the 102 stories of the building.
- Curated experiences: Experiences are becoming highly curated, with organisations orchestrating opportunities to bring people together. For example, Mirvac has included staircases through the middle of their office floors at the EY Centre in Sydney to allow for cross-departmental and cross-disciplinary collaboration and to enhance the ‘bump in’ factor for employees.
- We are also seeing a rise in co-working spaces that target specific professional skills and industry sectors. For example, The Wing in New York is a space designed specifically for entrepreneurial women.
- The Learning experience: We are seeing a growing onus on ‘omni-learning’ where people are encouraged and expected to constantly update their skills independently and pass on learnings to colleagues. As a result, learning spaces typically found in museums and universities are entering the corporate office to create a culture of continuous learning. For example, Kahoot has developed learning platforms for Facebook to help engage employees in social learning through digital gaming.
Mirvac’s world-leading technology and innovation hub, South Eveleigh in Sydney is one example of a precinct being transformed with authentic experiences both for people who work there and the wider community. One of the super-experiences in the precinct is the creation of a rooftop Indigenous farm, which will grow exclusively native Australian produce. Visitors to the farm can learn about gardening, participate in regular historical talks and tours of the site or volunteer to tend the plants. This experience pays homage to the cultural history of the site in an innovative and interactive way.Mirvac partnered with WORKTECH Academy, a global knowledge platform for the future of work, to co-author the report.
If you’d like to receive a full version of The Super-Experience: Designing for Talent in the Digital Workplace report please download it